Onboarding project | Venture Lab TIET

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Onboarding project | Venture Lab TIET

Mosaic wellness

Mosaic Wellness is a digital-first consumer health platform that runs three separate brands for Men, Women, and Kids that is

Man Matters
Be Body wise
Little Joys

In this assignment, We will cover ManMatters, which is the flagship brand and offers solutions across Derma, Sexual Health, Hygiene, and Nutrition. To Understand better, we will come up with the ideal Customer Profile for this brand

Ideal Customer Profile - Man Matters

Criteria:	Young Urban Professional	Health Conscious and Fitness Enthusiast
Age	Between 25 - 30	Between 30 - 45
Demographic	Primarily Metro and Tier-1 cities with a high density of young population and disposable income for personal care and wellness product	Primarily Metro and Tier-1 cities with high disposable income for personal care and wellness product
Need	Looking for solutions for early signs of hair fall, improved skin care, and stress relief for good quality sleep	Looking for s products/solutions to support a healthy lifestyle, boost immunity, and improve performance
Pain Point	1) Early stage Hair Loss due to stress and urban pollution 2) Acne and Pigmentation 3) Stress and poor-quality sleep issues	1) Wide temples, losing hair in the crown, less hair density 2) Reducing Testosterone, slower muscle growth, less stamina, and body absorb fewer nutrients 3) No brands who are talking about men's problems so openly
Solution	Build a personalized treatment plan through science-backed products for solving problems in an efficient manner	1) Looking for access to products supporting sexual health and performance 2) Seeking daily supplements to support immunity and fitness recovery
Behavior	1) Research-oriented, compare product ingredients and reviews 2) Looking for a personalized solution with functional doctors	Engaged in wellness and fitness communities; likely to follow health influencers and trust peer recommendations.
Perceived Value of Brand	Trustworthy and science-backed product provider of men's wellness solutions	Trustworthy and science-backed product provider of men's wellness solutions
Marketing Pitch	Upgrade your health routine with effective science-baked products	Maximize your fitness and health routine with ManMatters
Goals	1) Boost confidence through improved appearance 2) Address hair fall and skincare issues to maintain a youthful look	1) Maintain peak physical and mental health 2) Use preventive care to sustain an active lifestyle
Frequency Of Use Case	Daily Basis/ Prescribed by the doctors	Daily Basis/ Prescribed by the doctors
Average Spend on the Product	500 -600	1500 -2000

Goal priority	Goal Type	JTBD	Validation Approach	Validation - User Manit
Primary	personal	Men facing hair loss, skin issues, or concerns about performance seek reliable, accessible solutions to improve their physical health and appearance. Man Matters offers effective products that are science-backed with personalized treatments for effective result	User Interview	Looking for a science-backed product and personalized treatment to solve my hair loss
Primary	Social	Empower men to feel confident among peers by addressing personal health concerns that impact self-esteem.	User Interview	wants to project a well-groomed image that enhances his confidence in social and professional setting

Goal priority

Goal Type

JTBD

Validation Approach

Validation - User Manit

Primary

personal

Men facing hair loss, skin issues, or concerns about performance seek reliable, accessible solutions to improve their physical health and appearance. Man Matters offers effective products that are science-backed with personalized treatments for effective result

User Interview

Looking for a science-backed product and personalized treatment to solve my hair loss

Primary

Social

Empower men to feel confident among peers by addressing personal health concerns that impact self-esteem.

User Interview

wants to project a well-groomed image that enhances his confidence in social and professional setting

Onboarding Customer - Personalization Treatment

User needs to do self-assessment and select any area of concern

User select - Hair Fall Problem

Recommendations- Add

Allow users to upload real photos of their hair to determine the exact stage of hair fall

Users need to select the above hairline carefully to understand the stage of hairfall

Users need to answer the following question to understand the root cause before prescribing any plan

Based on the answer wellness report comes along with the treatment plans

This is an aha moment for the user as they will begin receiving personalized treatment through clinically tested products supported by testimonials that boost user confidence

JTBD - Social Goal

https://www.youtube.com/watch?v=KBbnnX4tqQ0&t=31s

Hypotheses 1: Users complete a self-assessment within 10 minutes of the application download

Relevance

This metric shows how quickly users engage with a core feature, which determines the personalized treatment. A high percentage of users completed the quiz within 10 minutes, indicating successful onboarding and users are interested in further interaction.

Reasoning as an Activation Metric

Through self-assessment, users are more likely to see the relevance of the product, which increases the chance of continued use and conversion.

Hypotheses 2: Users consult with doctors and upload their hair within the first 24 hours to assess their hair fall stage

Relevance

Consult with doctors and capture real-time hair health data from the users helps to refine the personalization journey. Users who take this action are more interested in the clinically effective solution and validating the personalization approach

Reasoning as an Activation Metric

Allow users to experience the personalization treatment capabilities that will create an "AHA" moment that will drive further engagement and a higher chance of product adoption

Hypotheses 3: Users set up a reminder to use the product on time or personalize the regimen within 24 hours of purchasing the treatment plan

Relevance

Reminders for routine tracking enhance engagement, which makes it easier for users to stick to a routine, improving their experience with the brand.

Reasoning as an Activation Metric

Setting up reminders suggests that users are motivated to track progress and stay consistent with their treatment, which can drive repeated app usage and lead to better outcomes, reinforcing brand loyalty.

Metrics need to be track

Analyze Cohort Users

We need to analyze the retention pattern by determining how many users completed self-assessment or purchased the treatment plan This provides insight into how different user segments engage and helps identify which actions drive higher retention.